Are you a Gold Digger?

In today’s society, Gold digging is typically seen as taking advantage of another person just because they take a lot of money. Have you ever considered that Gold Digging can be done on objects other than money? Say food for example. 

In the latest commercial on Velveeta Cheese, a young man is seen as trying to manipulate an older women through complimenting on how she looks, when in reality all the man wants is a luscious bite of Velveeta Cheese on the macaroni.

Within the commercial, the women isn’t necessarily a younger lady, and you can see that the man already knows who this lady is. You may have missed this but at 00:02 second mark, the maker of the Velveeta Macaroni and Cheese was shown to be Bernice. This is the older lady the man complimented, and being very flirtatious trying to only lure in the cheese, and to the ladies misfortune, not her.

In regards to Velveeta’s Marketing strategy, they did a great job of implementing the idea of “Liquid Gold”. This conveys to the viewer that Velveeta is ‘Gold” and something that consumers don’t necessarily “want” but “need”. This commercial also did a great job of incorporating a wide variety of age groups and not just focusing on one specific age, the older and younger generations can both enjoy the humor of this commercial. Next time you’re in the need for some cheese, Gold Dig of a friend to make sure you get the best kind: Velveeta.

Warehouse Commercial

The Commercial Warehouse blog is where our team will post various opinions regarding how well corporations or companies market their product to their targeted audience through commercials. Our blog is not aiming towards a specific product, but we will comment and review various products each week. 

Please comment and read our posts! Thank you!

Introduction

We are a group of business students from Pacific Lutheran University here to blog about various commercials. In our business class we are required to choose a topic to blog about. Our goal is to attract a large audience to read our thoughts regarding how well a product is marketed through commercials. Our team is made up of four people, three business majors, and one business minor. Now here is a little bit about each person in our group: 

Hey! My name is Jordan Patterson and I am a junior at Pacific Lutheran University majoring in Business Marketing. I play football here at PLU and love sports. Something I like to do in my spare time is hang with my buddies and go on random adventures.

Hi, my name is Ashley Yi and I'm currently a senior at Pacific Lutheran University majoring in Communication, minoring in Business Marketing. My hobbies are playing golf with my friends and blogging about music. 

Hey, my name is Farrukh Memon and I am a senior at Pacific Lutheran University and currently majoring in Business. 

Hello everyone! My name is Kyle Yee and I am senior attending Pacific Lutheran University majoring in Business Human Resource. I enjoy doing activities outdoor but preferably when it is sunny out. I love being out on the lake all day in the summer. Hope you enjoy our blog.

We hope everyone will find our blog useful and interesting. Enjoy!