Are you a Gold Digger?

In today’s society, Gold digging is typically seen as taking advantage of another person just because they take a lot of money. Have you ever considered that Gold Digging can be done on objects other than money? Say food for example. 

In the latest commercial on Velveeta Cheese, a young man is seen as trying to manipulate an older women through complimenting on how she looks, when in reality all the man wants is a luscious bite of Velveeta Cheese on the macaroni.

Within the commercial, the women isn’t necessarily a younger lady, and you can see that the man already knows who this lady is. You may have missed this but at 00:02 second mark, the maker of the Velveeta Macaroni and Cheese was shown to be Bernice. This is the older lady the man complimented, and being very flirtatious trying to only lure in the cheese, and to the ladies misfortune, not her.

In regards to Velveeta’s Marketing strategy, they did a great job of implementing the idea of “Liquid Gold”. This conveys to the viewer that Velveeta is ‘Gold” and something that consumers don’t necessarily “want” but “need”. This commercial also did a great job of incorporating a wide variety of age groups and not just focusing on one specific age, the older and younger generations can both enjoy the humor of this commercial. Next time you’re in the need for some cheese, Gold Dig of a friend to make sure you get the best kind: Velveeta.