As the marketing industry for sport products is getting more competitive and demanding, athletic innovation has been increasingly becoming a hot topic. Businesses are creating new products and ideas to capture the attentions of their targeted audience.
Technology, as you know, is continuing to grow rapidly and becoming the foundation within the world we live in. Under Armor is taking advantage of this digital generation concept in their commercials.
With their light weight and durable products, athletes are able to train longer and harder. In this commercial, Under Armour sets the sitting within Mexico, showing a young man named Canelo Alvarez, running down the street. Alvarez is wearing the Under Armours 39 product line which monitors heart rate, calories burned, and intensity. A product like this wasn’t around for athletes in the past and now can be used today.
Just as technology has played a major role in the world we live in, it has played a critical role in the world of marketing as well. Under Armour was able to promote so much in a matter of one minute using known athletes and having them use training and health products, also creating a theme of giving the audience a glimpse of the future.
Not only Under Armour is marketing the idea of technology with its products but using individuals who are influential within the athletic world. Canelo Alvarez (Boxer), Bryce Harper (baseball player), Georges St-Pierre (martial artist), and Kemba Walker (basketball player). Using these individuals help increase the awareness of this product and influences many fans to buy it.
Implementing a futuristic theme that tied with their products while using athletes that showcase the usage of it well gives Under Armour a great opportunity to gain more customers. If they continue to create commercials that capture the consumer’s attention then they will continue having a successful future.
Posted by: Jordan Patterson
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