Sunday, April 14, 2013

Putting the Life back in Life Insurance


State Farm always does a great job touching the hearts of viewers that are privileged to see their commercials.  Nothing about that changes in this State Farm commercial that portrays a mother stressed over medical bills and the agent allowing her to breathe a sigh of relief when he assures her she has enough money from the life insurance she purchased years ago.

See for yourself in this well made commercial by State Farm:



State Farm focuses on many different kinds of insurance, and has commercials for almost everything they sell.  This commercial does a great job of showing just how important it is to have life insurance.  Without purchasing life insurance this mother would have had a lot of trouble being able to support her son in this time of need.  As we all know,  a lot of things happen in life that are unexpected and leave us feeling like we are in trouble, but State Farm does a great job of showing their customers that they are there for them when times are tough.

State Farm is a very well known insurance company that is trusted and respected.  They are known to have great commercials that get their point across about the different products they have and how they can help you or benefit your life, and also something you can relate to.

This commercial hits home with a lot of parents who would do anything for their children.  Many parents without insurance who watched this commercial are probably considering getting insurance now because you never know when something unexpected may happen to a loved one.  This is a great marketing strategy by State Farm.  They are able to connect with many different demographics on a personal level and try to fulfill a need of having insurance that many people don’t have, but need to have.

2 comments:

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  2. Interesting commercial. I have not seen it before. I typically recall the other funny State Farm commercials. This one had a very subtle message. I think parents would relate well to the commercial.

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