Have you ever been at a store that may not have your size in a certain something you want? It can be very frustrating, especially when that particular store won’t even let you order anything from the store and have it shipped to your house. Many stores lose business from this lack of help they offer. One store you can always count on to ship your clothes or products is K-Mart.
Watch this humorous video to see how K-mart promises to always “Ship your pants”:
This commercial had me laughing the whole time; it was a very clever advertising strategy that allowed K-mart the ability to convey their point while being able to be funny and not serious or boring. The saying “ship my pants” sounds a lot like another saying that could be said and it really brings your attention to the commercial in the very beginning because you aren’t really sure what you are hearing until you actually take time to figure it out.
I like how K-Mart uses a mixed audience within this commercial to bring life to all different age groups. It ranges from a little kid to an old couple and they are all funny in their own way with their mannerisms they use to portray the fact that they are able to ship their pants! With every age group they use they assure you that they are able and willing to ship your pants directly from the store, no hassle at all.
In terms of K-Marts marketing strategy, they did a great job if implementing an important idea within their business, the ability to ship items directly from the store; and make it humorous and entertaining for an audience to see and understand. After watching that commercial I am now assured that if I ever go to K-Mart I am able to ship my pants with no worries at all.
That is a funny commercial. 15 million views on Youtube already. Looks like Kmart has been able to generate a lot of buz.
ReplyDeleteSaw this commercial and also saw it as clever and attention getting. K Mart has been on a slow decline in comparison to their competition like WalMart or Target. Do you think if they built a campaign around this funny slogan would help their business? Or could it be potentially offending to some?
ReplyDeleteHaley, Great question. I do believe this slogan will greatly help their business out. There main goal wasn't to make a video that people would only think was funny, but to make a video that lets customers know of a need K-Mart provides. In the last two weeks since it launched it has gotten over 19 million views and YouTube. Although this can be seen as offending to some, K-Mart wanted to take this risk and it payed of for them, and they have seen growth in sales and people who want to ship products from their store.
ReplyDeleteLooking at the comments on YouTube the majority of them are very much in favor of the commercial, but do you think that it will bring in any actual revenue for the company since most of the shoppers there are already aware of this feature or just some likes online?
ReplyDelete