The nightmare of Kevin Durant

What two bigger stars in the game to shoot a commercial than an MVP and Scoring title candidate, and the “robin” of the team that won 27 games in a row this year. Kevin Durant and Dwyane Wade star in this not so much of a nightmare advertisement. Kevin and Dwyane are also two of the most popular players in the game on two teams that many would put money on to meet again this year in the NBA finals. And the last time I checked, no one wants to grow up to be like the bench player, they want to be the star like Durant and Wade. What better way to get them to bring gatorade to their games or workouts than put their heroes doing it.

In the commercial Kevin Durant drives to the basket for a dunk and is blocked by Wade. Durant Wakes up from this nightmare and instantly begins to work out and train and practice. In all of these workout sessions he either eats a gatorade chewable, or drinks a gatorade before or after his exercise. Kevin Durant is then playing in the game and drives the lane and dunks over Wade, which he then wakes up and you can assume Wade will too go on to be fueled by Gatorade to a block.

This is a smart way for Gatorade to advertise not only its brand image  but multiple of its product lines. Gatorade wants you as the consumer to know that there is a product for all occasions. The idea Gatorade is trying to say to you is that without Gatorade being there to keep you going, you would not be able to achieve this, so drink Gatorade and you will be able to do whatever you can dream.

Gatorade also made possibly one of its most versatile commercials ever. Two of the most recognized basketball players in the world and they made a commercial without any dialogue. You don’t need to hear anything in this commercial to understand what is happening because the commercial isn’t about telling you what it can do to help you it hits at showing you what you can do with it. Not having and words in the commercial allows it to be aired in any country that sells Gatorade and has the sport of basketball, which is an extremely large market.