Google has been recently working on a product called “Project Glass.” According to CNN TECH, the product is “a Web-connected wearable headset that can shoot photos or video[s].” In addition, when you watch the video, the Google Glass can update your status on Google+, look up the weather, schedule or record a meeting on your calendar, have a conversation through video, look up images through Google, and send a message. The product literally functions like a smartphone. Adpressive stated that the “promo commercial for Google Glass sums it up quite well.”
Instead of showing what the product is, Google shows how the product works through our eyes. This commercial displays what you would see when using the Google Glass. Their first commercial was using various people doing many activities. It displays that by using Google Glass you can record a video or take pictures regardless of what activity you are doing. The commercial shows an individual that sky jumps while wearing the Google Glass to an individual getting directions. The video overall shows how you can use Google’s product anywhere. This Youtube video of Google Glass has over 20 million views.
The second video is more focused on an individual who is doing their daily activities. Throughout the commercial Google shows the various ways you can use Google Glass. It shows how the product can be used for directions, contacting people without touching the headset, and looking up any information on the internet. Already, the Google Glass Youtube video has gotten over 21 million views. So far they have been releasing many videos regarding their product.
Their overall marketing for this product was smart, clear, and simple. Instead of showing the product, Google structure the commercial to make the viewers see what it will be like wearing the Google Glass. Instead of showing an individual doing one activity, the commercial displays people who are doing hardcore sports to people looking up the weather. This means that the Glass will not fall off due to the activity you are doing. They are not targeting one audience but several. In addition, letting the public know that this product can be used in your daily life, just like how our smartphones are literally part of our life.
Both videos are extremely simple but they create so much awareness to the public because it’s a product that is new and works very well in our life. Instead of physically taking out your phone to send messages, record videos, take pictures, or search the internet, Google Glass can be done by commanding the product to do something or touching the side of the headset. The Glass is easily accessible and is very convenient for you to use.
Google did a great job creating awareness for its new product, which many businesses know that it is extremely hard thing to do.
Great analysis, Ashley! I'd love to know what you think of the actual product and especially any privacy or legal implications that come with it.
ReplyDeleteThanks Heather!
DeleteI think the product is a good idea. The product is already out of order, so you can see that the Glass is extremely popular. So far, I don't see any privacy issues with it.
Have you seen the Microsoft Glasses? Do you think that the Google Glasses would work like this or do you think that this advertisement is being too optimistic?
ReplyDeleteHi Jahleel,
DeleteI have never seen the Microsoft Glasses, and I never knew they are going to create one. But thats interesting that Microsoft is going to produce a similar product such as the Glass. I also want to know how Microsoft is going to market their new product.
The commercial was great showcasing the product and I think it had to be optimistic. There were a lot of youtube videos that made fun of the glass. I mean its a great idea, however if you think about it, when your schedule, or a pic pops up while your walking or doing an activity, wouldn't it get in your way? Also, just like the smartphone, will the Glass show advertisements? I enjoyed the commercial but I still have a lot of question regarding how the product functions.
Good analysis. This product is both fascinating and scary. It demonstrates what technology will enable people to do in the near future. Yet, I can foresee many privacy issues. Just think about how a person's privacy might be violated if he/she is videotaped without permission. Also you raise a very good point in your response: what about ads? I can only imagine that Google has of course some thoughts about adding ads somehow along the line.
ReplyDeleteYes Professor, there is privacy issues regarding this product. It is creepy and scary that someone could video tape you on the Glass without you knowing. However, these privacy issues are not new, the smart phone also has the same issues.
Delete