Have you ever photoshopped your picture because you looked bad in it? Or do you usually crop your photo to only show the good parts of your face? We all know that most people who use Facebook crop and touch up certain parts of their body or face to make themselves look attractive or reasonable. We all have done this and yet some are ashamed to admit it. Gold’s Gym in Costa Rica uses both a social media outlet and image to get customers motivated to work out!
Translation: "What you leave out of Facebook, put it into Gold's Gym "
Although Gold’s Gym is a United States based corporation, the company does a smart job in marketing to individuals outside of the U.S. In the print ad, the audience gets an image of an overweight individual who is trying to crop his photo to cut out his body. The image is set up to be on the computer, and when a little message pops out it states “what you leave out of Facebook, put it into Gold’s Gym.”
The message itself is smart, clear, and simple. When we want to cut certain parts out of a photo, it usually means we do not like how we look. In other words, if you don’t like your body, Gold’s Gym is there to help you get healthy and fit! Even though the comment is short, it gets the message out to the targeted audience. It helps gets an individual motivated to lead a healthier life.
The image of the individual and then connecting it with Facebook was an excellent idea. We usually change our appearance the most through online medias such as Facebook, Twitter, and Pinterest. Gold’s Gym created a great relatable connection with fitness and social media.
The targeted audience of Gold’s Gym is people in their 20s and 30s who are not confident with their appearance due to their weight. The ad itself is extremely simple yet powerful. It tells what people usually do through a social media outlet along with a message that connects with fitness. This well thought out ad motivates any individual to work out and join Gold’s Gym.
Very witty of Gold's Gym!
ReplyDeleteThat's a funny ad campaign!
ReplyDelete