Seth Rogen and Paul Rudd both featured in a commercial? Everyone knows these two individuals bring laughter to any audience. Samsung released a comical commercial during the Super Bowl of both actors fighting it out to be the “Next Big Thing.” The commercial was uploaded to Samsung’s Youtube page, where it has already gotten more than 21 million views.
Using celebrities to market Samsung’s product is an excellent way to grab the attention of many viewers. The script that Samsung created for both Rogen and Rudd was extremely well thought out. Rogen and Rudd fight it out to become the spokesperson for Samsung, by specifically criticizing each other’s appearance, work, and personality.
What makes the conversation relatable to the audience is that the comments they say to each other is true. Rudd comments that Rogen only gets excited for food and that Rogen’s movies do not usually do well. Rogen points out that Rudd needs to be touched up because he’s 40 years old. Marketing individuals who make fun of themselves and state comments that the public says connects to the audience. Along with the conversation, in the beginning of the commercial they use a product made by Samsung called the Galaxy to consistently prove their points. The characters display the many ways the Galaxy can be used and how quickly the smartphone functions. Also, popular trends such as Gangnam Style are mentioned from the middle to the end of the commercial. The commercial does well in capturing the audience’s attention.
But, does the commercial market their product well? Not really. It only gets mentioned in the beginning of the commercial when Rogen and Rudd pull out their phones to make fun of each other. Also, when the representative of Samsung comes out to get the two actors, he uses the Galaxy to record the meeting. The commercial relies solely on the two actors being funny. However, the commercial was created for the Super Bowl and Samsung did a great job capturing the attention of the audience. Although, the commercial may have been entertaining, it fails to bring light on the product.
Good review. I agree. The video was intertaining and funns. But it was a 2 in commercial. And I don't think it captured Samsung's brand essence of bringing new great phones on the market. I think the other comercial where Samsung poked fun at Apple was more effective.
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